So You Want To Start A Blog?

Jul 21, 2017

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My very first blog post was published in November 2008. Shortly after, I started seriously blogging in 2009 for approximately two years or so. Blogging full-time, you would find me at some of the cities hottest events, interviewing well-known artists and connecting with various influencers along the way.  But with all the events, socializing and meeting people, I didn’t understand how to financially sustain a bloggers social lifestyle, produce unique mind-blowing content every single day and continue to grow an online audience for the long term. Not having the right tools, resources or knowledge to guide my next steps was a big factor in my (then) full-time blog very quickly becoming a part-time hobby.

Launching a blog today is fairly simple. There are far more tools, resources and templates to guide you. I’m a big fan of social marketing blog sites: Hubspot and Co-Schedule.  The hardest part in creating a successful blog is keeping your readers interested long enough so they find value in your content.  I read there’s approximately 6.7 million people that blog on blogging sites as of 2016.  That’s a whole lotta blogs! I remember back in ’09 companies weren’t sure what to do with a blog, let alone have a budget to market products and services online. Blogs were personal diaries, for the most part.

Even if creating an income from blogging isn’t your goal, how do readers notice you with so many blogs and bloggers online? Well, there’s no truer statement than “everyone has a story to tell,” advice to give, experiences and knowledge to share. And the simple truth is, no two stories are the exact same.  I recently told a friend, “Once I’m sharing my personal story online then my ‘news’ can never be outdated, it can never get old.”

If you’re passionate about starting a blog even in this oversaturated market, I say go for it!  I did.  But before you take the leap, here’s some simple advice,

  • Be consistent, really consistent. When I started, I posted daily and covered events weekly.  So decide what works for you and your capacity to write. If you’re posting once a week than make sure you blog every single week, religiously.  Some expert bloggers suggest that posting any less than twice a week isn’t enough to grow your audience.  I say start where you can and perfect your consistency.
  • Create good content when you begin but aim to create great content as you get more comfortable with posting consistently. As you define a clear direction and your blog audience, your content will be more targeted.
  • Blogging takes time, a lot of time. Time to research, write, edit, edit again and promote. But most importantly, it takes time to establish your blog and connect with your online audience. So put time aside, schedule it in your calendar, leave the house to create in a quiet area if you have to, but make the time to write.
  • Personalize your content. This may be difficult but your life  experiences mentioned in your posts resonates well with readers. It often gives readers an understanding of who you are.

Go ahead and take the leap. Happy blogging!

 

Love,

 

 

 

 

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Weekly Wisdom: Trust Your Gut

Jul 11, 2017

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Starting from scratch, while working towards a goal or bringing an idea to fruition can be overwhelming and difficult at times. Especially when you’re going at it alone. If you’re crazy enough to want to live the entrepreneur lifestyle know that is filled with uncertainty, can be rewarding and very emotional all at the same time. It takes a thick skin and a lot of determination to keep pushing along, even if you’re not sure where you’ll end up.  Quite often, you’ll be offered endless amounts of advice from people that understand the struggle and other’s that really don’t. At times, it can be hard to decipher what advice to take and what is key to your ongoing progress. But when all else fails – TRUST YOUR GUT – in the end it will never steer you wrong.

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Today Matters

Apr 26, 2017

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I love to read. I mean, cuddled up with a good hardcover book on a quiet day with absolutely no distractions what-so-ever kind of reading. With my hectic schedule, I don’t often get time to sit and read the way I used to. Don’t get me wrong I read other blogs, watch videos, podcasts and read an e-book or two. But gone are the days, where I have an entire weekend to finish a book from start to finish.

I remember as a child refusing to go to bed because I just had to finish “Are You There God? It’s Me, Margaret.” Okay, maybe I’m dating myself with the Judy Blume series but my point is, I have always enjoyed a good book, whether it be for personal development, educational purposes or for pure pleasure.

Today’s recommendation: Today Matters, by John C. Maxwell

Topic: Motivational, Personal Development

Why read it: Because today really does matter (insert corny joke). Honestly, it’s a realistic approach to understanding what matters today to allow for success tomorrow and gives you 12 simple practices to guarantee that success.  My son was gifted with this book after he participated in a Toastmasters public speaking workshop. I asked (okay forced) him to read at least 10 pages each day. His personal review, “It showed me how to be more positive.”

Enjoy!

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IAWH x Friends

Dec 15, 2016

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I couldn’t have been more pleased! I had the pleasure of officially launching the IAWH blog and online store and celebrating with a few of my entrepreneurial friends. It was such a lovely afternoon for a personal video and photoshoot, with nothing but sun to add to an already perfect day.

The day was filled with great food, wine, and even better conversation. We settled in quite nicely at the Designers Authentic Warehouse Loft; a creative, intimate space that made the day even more fun.

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Thanks to our makeup artist Rahnell Branton the women arrived and were treated to a mini makeup session followed by tasty hors d’oeuvres and a Coconut Crusted Chicken Thai lunch prepared by our caterer, Maiya Griffith. It was an amazing day chatting with the ladies about family, business and our personal goals for 2017.

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Thanks to everyone that helped me make the launch so memorable: my videographer Shawn Pinnock (aka Pplus), my makeup artist Rahnell Branton (Rahsthetics) and our personal chef for the day Maiya Griffith. 

And a very special thank you to the lovely ladies that helped me make the day possible, Shiva Burnett (Founder, Avazera), Sofia Stefou (Founder, On Brand Video) and Tia Thomas (Founder, Love & Light Jewels).

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Thank you all, I can’t wait to see what 2017 brings your way!

 

 

 

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Queendom

Nov 10, 2016

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I’m back up at the crack of dawn, not always by choice I might add. But it’s been a crazy several weeks. I’m pulling together something special for the blog this month and that’s been taking up all my time. More to come on that little surprise! But in the mean time, I have to update you on the latest additions to my music playlist.

You guys know I can’t get through my early morning/late night writing sessions without some good music. Some writers enjoy absolute silence while they create. Me on the other hand, music is what gets me going.

So who’s up next? Artist Austyn Leshawn that’s who. This new Toronto artist has my attention, her “Queendom” track is an absolute powerful ballot that can inspire women everywhere.

She’s definitely inspired me to get some work done.

On repeat:

  • Queendom
  • Guarantee

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