Dealuxe Turns 1yr Old

May 17, 2012

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It’s fashion time….all over the city. With spring & summer upon us, all the sales are all a glow! Fashion online site Dealuxe, celebrated their 1st birthday this May, with an invite only “pop-up” shop. Attending these fashion sales, are always a death-trap, you don’t know what to buy or leave behind *shoulder shrugs*.  The “pop-up” featured some of the hottest clothing and accessories from industry fashion leaders; Marc Jacobs, Ray Bans, Hunter, among others. (recently changed to is Canada’s online fashion magazine & merchandiser. Their company promise is to make Canadian women’s online shopping an easy experience. I’m very sure will see many more birthdays. CEO & Co-Founder, Joanna Track, founded lifestyle site (which recently sold to Rogers Publishing).

Okay so enough of my babbling, here’s a look of some of my best finds from the shop. My personal fav…Hunter Boots with a rubber wedge.


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G-Star Raw Denim Toronto

May 5, 2012

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Thanks to Essential Homme magazine, I was invited to the opening of the first G-Star clothing store in Toronto. The private opening played host to some of  Canada’s well know music artist, sports and film industry professionals.  Guests included; singer Kreesha Turner, Rapper J Diggz, Down With Webster, MuchMusic hosts Jesse Giddings and Liz Trinnear, actor Daniel Desanto, Lee Rumohr, Samantha Munro and hockey players Jay Rosehill and Joey Crabb.  The intimate well stocked 3800 square foot space fit perfectly on Queen Street. Signature G-Star Raw Denim Jeans aligned the store walls, while perfectly selected women’s jackets & jumpers filled the floor space.  My personal favourite; the Correct Line NY Griff Suit (shown below).

It was a great evening filled with music, drinks and some friends. The G-Star Toronto store opening (328 Queen Street West) didn’t disappoint. Don’t forget to visit the only G Star Toronto location.






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Nowness The Expression Of A Brand

Jan 15, 2012

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This thing we call “technology”, is amazing. Blend it with various artistic elements and it’s a beautiful thing. NOWNESS, a collective of luxury brands (LVMH Moet, Hennessy) collaborates with some of the world’s top designers and creative thinkers in the luxury brand industry. Daily, NOWNESS presents an exclusive premiere video to influence various cultures in fashion, art, film, music, design, travel and sport. It’s their high-end way of story-telling.

Janie Taylor for Chloe: The Prima Ballerina Models the Fashion House’s Ethereal Collection

And my personal favourite…25yrs of Def Jam.

25 years of Def


More pictures here

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Roc-A-Wear Pop Up Shop And When I Met Jay Z

Nov 24, 2011

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Well the early bird catches the worm, isn’t that what they say?  I’m headed to the Jay Z concert tonight but had the chance to view the pre-opening of the Roc-A-Wear Pop Up Shop  earlier on in the day, prior to the customer rush. Thanks to Sandro over at Richmond Day Marketing, I was given a sneak peek while the crew set up, cleaned, folded and made things are all things Jay Z. The shop crew worked frantically, just pulling in from Montreal only a few hours prior to landing in Toronto. The team hung various Jay Z posters and filled the racks with the controversial Occupy WAll Street tee’s. But the best part of my morning happened when the man himself showed up! Yes, Jay Z showed up to the shop….or at least I thought.

While watching the team in action, the shop doors flew open and the a member of the shop team yell’s “Jay’s here!”  Like any true Jay Z fan; my heart stops, sank and revives itself (all in that order) in a matter of 30 seconds.  I will admit, I thought I was about to pass out for a split second. This 6-3 frame with (what I believed to be) similar Jigga-like features walked through the door.  I said this ever so lightly “WTF, this couldn’t possible be happening to me, could it?”

Alas, the gentleman was only part of the shop team….lol. Who obviously must be related. Thank God I kept my composure, I would have been writing an entirely different story at this exact moment. Well, back to work I went taking pictures. At least I know my heart will go  on for the concert tonight.

I’ve been told that Jay, Kanye and Beyoncé, often hang out in the shop playing video games.


If you’re at the concert tonight send me a tweet, comment @iamwhatshot

Thanks Sandro & Tony.

Check out the pics.

Roc-A-Wear Shop
Air Canada Centre Grounds
Nov 23rd & 24th
Open: 11am – till.

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The Heart Truth Fashion

Apr 9, 2011

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Last evening, I had the pleasure of viewing the fourth annual Heart Truth Fashion Show, for the first time. The invite only event took place at the prestigious Carlu venue, in downtown Toronto. The Heart Truth Fashion show is the annual signature event of the Heart Truth campaign created by the Heart & Stroke Foundation. The Heart Truth Campaign focuses on educating and bringing awareness to women’s heart disease & stroke.  

Bobbe Wood, CEO of the Heart & Stroke Foundation opened up the show in a red dress, which is the official symbol of the Heart Truth campaign. The symbolic red dress is a representation of woman’s courage, passion and their power for change. In her opening statements Bobbe Wood stated that “heart disease and stroke is the leading cause of death for Canadian women, more than all cancers combined.”

The evening brought together some of Canada’s top female celebrities and for the first time, invited the swagger of some male celebrities to walk the runway (in support of the cause). Celebrity models wore an original red dress designed by Canadian fashion designers. Celebrities in attendance included: Tre’ Armstrong (Choreographer), Bal Arneson (Food Network Host), Isabelle Brasseur (Olympic Medalist), Deborah Cox (R & B Singer), Wendy Crewson (Actor), Elisha Cuthbert (Actor), Arlene Dickinson (Dragon’s Den Co-Star), Mylene Dinh-Robic (Actor), Megan Follows (Actor), Chan Hon Goh (Ballerina), Dr Christiane Laberge,  Andrea Martin (Comedian), Debra Mcgrath (Actor), Gabrielle Miller (Actor), Rick Campanelli (ET Canada, Co Host), Colin Mochrie (Actor) and many more.

With celebrities in all areas of media, it was only natural that each celebrity brought their individual personalities to the stage…check out some of my favourite’s walks down the runway….

For more information about the Heart Stroke foundation, Celebrity Bio’s and the Heart Truth Campaign visit or the join their facebook group


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