Nowness The Expression Of A Brand

This thing we call “technology”, is amazing. Blend it with various artistic elements and it’s a beautiful thing. NOWNESS, a collective of luxury brands (LVMH Moet, Hennessy) collaborates with some of the world’s top designers and creative thinkers in the luxury brand industry. Daily, NOWNESS presents an exclusive premiere video to influence various cultures in fashion, art, film, music, design, travel and sport. It’s their high-end way of story-telling.

Janie Taylor for Chloe: The Prima Ballerina Models the Fashion House’s Ethereal Collection

And my personal favourite…25yrs of Def Jam.

More pictures here